“In addition to live programming, DirecTV Now will also feature video on demand (VOD) programming, with more than 14,000 titles available at launch. The service will also allow users to sign into ESPN’s apps and web presences using their DirecTV Now credentials. Whether or not these credentials will work for most other TV Everywhere apps — as is the case with PlayStation Vue — is not known.
So far, much of the programming and features seems roughly comparable to Sling TV and PlayStation Vue, but DirecTV Now has another plan to draw subscribers — free streaming hardware. Users who sign up for one month of programming will be rewarded with a free Amazon Fire TV Stick, while users willing to sign up for at least three months will be sent an Apple TV.